Small retailers – a breath of fresh air
I really liked this article by blogger Mike Kraus in favour of small retailers like ourselves. I like to think that Coco Målé is one of those retailers that offers the individuality, uniqueness and newness that consumers so crave!
THE REAL WORLD RETAILING TAKEAWAY
Where have all the unique retailers gone?
The long and short of it is that we’ve become somewhat homogenous in terms of retailing. Walk into any mall and you’ll see the same cadre of retailers – you could be in one of hundreds of cities across the U.S. and never know it. That’s because they are all developing their own lines, forgetting about the unbelievable products that are out there in the rest of the world.
The good news is that small retailers, usually cannot afford to develop their own lines and that means they get to tap into all the fantastic products that are out there just waiting to be discovered.
And what separates the interesting retailers from the boring? Interesting products. That’s it. That’s ultimately why people shop at a particular store.
As consumers travel more, they’re more open to newness. Newness in experiences, newness in products, newness in life.
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